As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.
According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.
The non-viability of green crackers may pave the way for e-crackers.
About 1,070 units in Sivakasi can manufacture fireworks worth Rs 6,000-9,000 crore.
The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.
After spending considerable time and energy in remediation efforts in the wake of the US Food and Drug Administration's warning letter on compliance issues, the company's leadership has finally set out to bring the house in order.
Kerala Tourism has drawn up God's Own Country 2.0 and the department is going all out to repair the state's image and infrastructure. Apart from being a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand.
The plant and associated facilities focus on manufacturing or packaging Amoxicilin-based products, which include semi-synthetic penicillin
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
States are now gearing up to implement the scheme, integrating it with their own public health insurance plans and tying up the loose ends.
Antrix, ISRO's commercial arm, is eyeing 10% of the $357 billion global market.
Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.
While industry is upbeat, start-ups in the space sector are finding it difficult to cater to the demand due to a lack of funding, issues related to policy like foreign funding, intellectual property, etc, and a lack of support in testing.
Connecting with people is the first step to creating greater awareness for the brand and that in turn, believes ISRO chief K Sivan, will translate into the institution becoming a place that people want to work in.
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.
Crop loss would the highest in Karnataka (where a little more than 75 per cent of the national output comes from), followed by Kerala and Tamil Nadu.
Naramalli Sivaprasad's over-the-top style of protest has become a unique tool to generate attention at the national level.
A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?
At Delhi's markets, cardamom, pepper selling at double their recent rates
Kerala has seen one of the worst floods in its history during this monsoon. From August 8 to 20, nearly 223 people have lost their lives, 33 are missing and around 1.2 million individuals from 3,02,441 families are in 3,941 relief camps. Initial losses are estimated to be around Rs 200 billion (Rs 20,000 crore). With the rescue measures in its last leg, the Kerala government is looking at raising funds to rebuild the state. In an interaction with Gireesh Babu and T E Narasimhan, Kerala Finance Minister T M Thomas Isaac says he has a three-pronged strategy to raise funds. Edited Excerpts.
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